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Expanded Phase 5: Post-Launch Support and Feedback (4 Weeks)

Objective:
Support the successful operation of the MVP by gathering feedback, addressing issues, and optimizing system performance. Lay the groundwork for scaling and marketing efforts based on user behavior and feedback.

Goals

  1. Gather user feedback to identify areas for improvement and prioritize feature development.
  2. Monitor system performance to ensure stability and reliability during initial adoption.
  3. Support marketing efforts to drive user acquisition and engagement.

Deliverables

  1. Post-launch report summarizing user feedback, performance analytics, and identified issues.
  2. Bug fixes and minor feature updates based on user feedback and monitoring data.
  3. Marketing enhancements, including analytics setup and advertising campaigns.

Tasks

1. Monitoring

  1. Set Up Monitoring Tools:
  2. New Relic: Monitor application performance, including server response times, database query performance, and API endpoint metrics.
  3. Sentry: Track and resolve application errors in real time. Integrate Sentry into both the backend (Laravel) and frontend (Vue.js) to catch and debug issues across the stack.
  4. AWS CloudWatch or equivalent: Monitor server health (CPU, memory, disk usage) if using a cloud-based server.
  5. Analyze Server Logs and Performance Metrics:
  6. Use log management tools like Loggly or Elasticsearch (ELK Stack) for analyzing server and application logs.
  7. Focus areas:
    • API performance: Identify slow endpoints and optimize.
    • Database performance: Monitor for slow queries or locking issues.
    • Traffic spikes: Identify peak usage times and ensure scalability.
  8. Create periodic reports on performance trends and errors.

2. User Feedback

  1. Conduct Surveys and Interviews with Early Adopters:
  2. Develop a feedback form using tools like Google Forms or Typeform:
    • Questions on user experience, usability, and satisfaction.
    • Specific feedback on features like booking, ride tracking, and notifications.
    • Open-ended questions for suggestions or complaints.
  3. Incentivize feedback with discounts or promotional offers.
  4. Conduct interviews with a small group of users (e.g., frequent customers or business partners) for in-depth insights.
  5. Implement Priority Fixes or Improvements:
  6. Categorize feedback into:
    • Critical Issues: Bugs or major functionality issues affecting usability.
    • Quick Wins: Minor updates that enhance user experience with minimal development effort.
    • Future Enhancements: Suggestions for new features or major improvements.
  7. Allocate resources to address critical issues and quick wins within this phase.

3. Marketing Support

  1. Add Google Analytics and SEO Enhancements:
  2. Google Analytics:
    • Set up tracking for key events (e.g., booking completion, profile updates).
    • Analyze user behavior on critical pages (e.g., booking form, dashboard).
  3. SEO Enhancements:
    • Optimize meta tags and descriptions for all public-facing pages.
    • Add schema markup for local businesses to improve search engine visibility.
    • Submit an XML sitemap to Google Search Console for better indexing.
  4. Begin Targeted Advertising:
  5. Social Media Campaigns:
    • Run ads on platforms like Facebook and Instagram targeting pet owners within your service area.
    • Include engaging visuals (e.g., pets being transported in comfort) and a clear call-to-action (CTA) to book a ride.
  6. Google Ads Campaign:
    • Use local search ads targeting keywords like “pet transportation near me” or “safe pet rides.”
    • Set a modest budget to test and optimize campaigns.
  7. Email Marketing:
    • Send welcome emails to new users.
    • Encourage repeat bookings with discounts or loyalty rewards.

Outcomes of Phase 5

  1. A detailed post-launch report highlighting system performance, user feedback, and actionable improvements.
  2. Resolved critical issues and improved usability based on real-world usage.
  3. Enhanced marketing efforts driving increased user engagement and service adoption.
  4. Clear priorities for the next development phase, including major feature enhancements or scaling requirements.